poddle Help Centre

Best Practices - How to Promote Successfully

Written by poddle Support | May 23, 2024 11:09:39 AM
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Putting together social media posts, writing emails, and creating marketing materials can be time-consuming.

Here at poddle, we do our best to take the strain away from your business and allow you to focus on what really matters – keeping loyal customers. As a team, we have put together a few tips & tricks to help you promote that your business uses poddle in an easy-to-use way.

Using the promotional methods within your poddle Promotion Centre, you can do the below:

 

 

 

Shout About It on Social Media

You can promote that your business uses poddle to reward your customers, what rewards you offer as part of your Retain & Grow scheme, and/or any rewards you have as part of sales campaigns across social media platforms.

 

Facebook

With Facebook, you have probably noticed you can have quite a hefty word count. However, we recommend a maximum of 40-50 characters per post. Your customers focus more on the link and its description than anything else – but do not worry, the link is something we cover for you.

You just need to write 40-50 characters that grab their attention and intrigue them to click the link for more information.

 

X (Formerly Twitter)

X has now doubled the number of characters per post. This gives you more flexibility to write something that grabs the attention of your customers. We recommend using the 280 characters as part of your post and a maximum of two hashtags.

 

LinkedIn

Much like Facebook, you can say a lot on LinkedIn. However, we recommend a post headline to be 100 characters, with your post body 200-250 characters long to make sure it doesn’t trigger a “See More” button that your customers may not want to click on.

 

Instagram

The most popular Instagram posts contain captions that are under 125 characters as they get cut off after the first two lines. We would recommend using hashtags and @mentions for more reach.

 

 

 

Retain & Grow Scheme - Social Media Promotion Examples

Food & Drink

“Start your morning right with our freshly brewed coffee! Visit us today to find out how you can get a free [insert item] with our brand-new loyalty scheme! #MorningBoost #CoffeeLovers”

"Dine with us and earn rewards! Join our loyalty scheme and collect a stamp for every meal. Redeem stamps for discounts or free dishes! #poddleRewards #DineWithUs"

"‘I love the new loyalty program! Already redeemed my first free dessert!’ – Sarah. Join today and start collecting stamps and rewards! #HappyCustomers #LoyaltyPerks"

"Meet Emily, our first customer to redeem her [insert free item or discount] with our new poddle loyalty scheme! Follow us on poddle today and start enjoying sweet rewards. #poddleRewards #NewFollowerReward"

 

Retail & Shopping

"New arrivals just dropped, along with the arrival of our brand-new poddle loyalty scheme! Visit us today and enjoy 10% off your first purchase when you follow us on poddle! #NewInStore #FashionTrends"

"Shop more, earn more! Follow us on poddle and get exclusive [insert discount or free items]. Earn stamps for every [insert minimum amount] spent! #poddleRewards #ShopSmart"

"Tech lovers, rejoice! Our new loyalty scheme lets you earn stamps on every purchase. Redeem them for discounts on the latest gadgets! #TechRewards #GadgetLovers"

 

Beauty & Spas

"Tap, earn, repeat! Join our loyalty program and earn points with every skincare purchase. Collect 10 stamps and get your next makeup bag free! #LoyaltyRewards #LoyaltyPerks"

"Exciting news! We’re launching our new loyalty scheme! Sign up today and start earning stamps for every purchase. Redeem them for amazing rewards! #LoyaltyProgram #Rewards"

"What rewards would you like to see in our new loyalty program? Let us know in the comments below! #GetYourSelfCareFix #LoyaltyProgram"

"Follow us on poddle and share your rewards with us using #MypoddleLoyaltyRewards for a chance to be featured! #LoyaltyLove #RewardYourself"

 

 

 

Accelerate Growth Campaigns - Social Media Promotion Examples

Food & Drink

"It’s Happy Hour! Purchase your Deal Voucher with us on poddle today to enjoy 2-for-1 drinks from 5-7 PM, every Friday. Bring your friends and unwind with us! #FridayFeels #poddleDeals"

"Live music this Friday night! Get your Walk-In Deal with us on poddle and join us for great food, drinks, and amazing tunes. Check out our deals today! #LiveMusic #poddleWalkIn"

“Are you gearing up for Mother’s Day? Check out our newest Gift Vouchers on the poddle app today to give your mum something extra special this year! #poddleGifts #MakeItAboutMama”

 

Retail & Shopping

"New arrivals just dropped! Check out the latest trends in our spring collection. Visit us today and enjoy 10% off your first purchase! #NewInStore #poddleWalkIn"

"Not sure what to buy? Let them decide with our tech store gift vouchers. The perfect present for any tech enthusiast! #TechieGift #poddleGiftVoucher"

 

Beauty & Spas

"Surprise someone special with the gift of choice! Our gift vouchers are now available and beautifully packaged. #MakeUpForLostTime #poddleGiftVoucher"

"Help your loved one feel extra beautiful today! Our gift vouchers are the perfect way to share the love. Available now! #SelfLove #GiftWithpoddle"

"Give the gift of choice with our new cash vouchers! Check us out on poddle to see how easy it is to get and use them for all your self-care needs #poddleCashVoucher #GetYourDeal"

 

 

 

Send People a Link

If you already have contacts that you would like to promote to, a great way to reach out to them directly is via email. We recommend keeping it simple, representing your business, and getting them excited to follow/keep following your business on poddle.

 

Dear [Customer Name],

We’re excited to announce that we are now using poddle to reward our valued customers like you! Head to the Play Store or App Store to download the app today, follow our business, and claim your first FREE reward.

 

Here’s how it works:

Sign Up: Download poddle and create an account. Click the link [insert link] to follow our business to get your free, instant reward.

Collect Stamps: Collect a stamp with each purchase to unlock exclusive rewards. 

Exclusive Rewards: Redeem your stamps for discounts, free items, special offers, and exclusive rewards.

 

Thank you for being a loyal customer. We can’t wait for you to start earning rewards with us on poddle!

 

Best regards,

[Your Name]

[Your Business Name]

[Contact Information]

 

 

 

Promote it Onsite

From the poddle Promotion Centre, you can select the “Promote it onsite” option and click “Download QR code” which automatically saves to your device.

This can be inserted into any posters, business cards, emails, and social media posts to help promote your business.

Creating promotional materials can be simple with templates readily available on websites like Canva.

Simply select the template you wish, upload images, and drag and drop them into the template with your QR code to get started.