Keeping in touch with your customers has never been easier than using the poddle Message Centre on your poddle Control Centre
Check out our recommendations of the 5 best practices when messaging customers with one-off messages or multiple leading up to a campaign or sale.
- Personalise your messages as best as you can.
This means including the customer’s name, their preferences, or purchase history. This personal touch helps customers see that you care about them as a consumer, and are more likely to come back to your business in future.
- Be clear & concise with your message.
When you state the purpose of your message from the start, customers will instantly know what you are wanting from them. They want to know essential information, delivered in a clear and easy way to read – we recommend bullet points for this reason!
- Have a clear call to action.
This links with what we said before about being concise. However, specifying clearly what it is you would like your customer to do next, stops any assumptions and customers can make a quick decision on if they want to purchase from you or not.
If your brand is quirky, friendly, polite, sassy, or something else, we recommend weaving that into your messages. Avoid confusing wording and represent yourself through your texts.
- Engage and interact with your customers.
Once you hit send, that is not the end of the story. Invite customers to share their thoughts and feedback and respond to them promptly. This helps them see you care about their opinions as a customer and want to engage on a social level instead of just monetary.
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